It’s no surprise that today anyone who wants to expand his professional network has a LinkedIn profile. Whether you are a job hunter, or a professional trying to make new connections, LinkedIn brings you closer to all the action. But are you leveraging all its features? Take their Company Follow feature for instance. This feature enables LinkedIn users to follow companies and stay on top of all their latest developments.
All you have to do is go to the Company page and click on the ‘Follow’ button. Once you follow a company you get to see their job listings, key developments, business opportunities and industry news. All this information can help you track the movement of a company, identify their work culture and assess if your interests align with a potential employer or not.Indeed, there are some very good reasons for you to follow a company. Here’s why you should utilize this functionality and get more value from it:
- Hear about job openings instantly: As a Company Follower on LinkedIn, you will be able to keep tabs on specific updates including recent hires, promotions, jobs and company profile changes. Most companies post their job openings on LinkedIn as soon as they are vacant. When you follow a company, you immediately get an email notification about the latest available jobs. In addition, the moment you see someone leaving the organization you can always reach out to the hiring person and enquire if the position has been filled yet. Not only that, often times you see companies hiring for a new team or division. This could be a good thing for job seekers as the company might have hidden roles and opportunities for you. Also, when you follow a lesser known company with a small number of followers, you might end up being more visible.
- Stand out and get noticed by hiring managers: With the Company Follow feature, you are more likely to be noticed by the company’s HR personnel. Most HR managers search through the organization’s followers to find people that have a certain profile and work experience. By being a company’s follower, you’re already showing interest in their business. This could give a boost to your chances if they are seeking to attract new talent like you. Once you’ve applied for a job, find the HR contacts on LinkedIn. You can send introduction requests and let them know about your application. Also, explain how you match their requirements and can contribute significantly to the role. This will help you to establish yourself as a strong candidate.
- Learn about new products and services: A number of companies introduce new products or services on the Company page. This is usually aimed at getting business leads and generating sales through LinkedIn. Being a follower, you can quickly look at their latest offerings without having to go through the company website. Check out their promotions, discounts and product information to get a better idea of what’s going on within the company.
- Power up your professional networking: LinkedIn users are always interested in connecting with like-minded professionals. At times you might find something in common with a person who follows the same company as you do. This works well especially when there are fewer followers of a relatively lesser known organization. What’s more, you can also reach out and connect with the most recommended employees of the company. Engaging with them can help you gain more insight into the business of your target companies.
All in all, the follow feature doesn’t just bring you upto speed. It is also a powerful tool that helps you expand your network, cultivate relationships and opens doors for new opportunities.