Ever wondered what makes recruiters stop and take a closer look at your LinkedIn profile? If you are a job seeker, you probably know the importance of a good LinkedIn headline. A headline is the first thing that grabs the attention of your viewers. It is a powerful field that let you strengthen your professional image and describe yourself in just one line. Though LinkedIn populates the headline by generating your current job title by default, you should always tailor it to your target audience. With a headline that stands out, you are sure to have more people clicking through your profile. If you want to make an impact, just keep these 4 essentials in mind:
- Customize for your audience: When writing a headline, choose keywords that are specific to your field. Whether you are a banker or a sales professional, stick to keywords which recruiters will recognize quickly. Remember, your headline along with name and photo is being seen by people in LinkedIn’s search engine results. Let’s assume your job title is ‘HR generalist’. However, if you want to include a title that accurately describes your role you may want to write ‘HR generalist/ HR Manager/ Human Resources Manager’ for recruiters. Employers searching for your expertise are more likely to click on your profile when they immediately see what you do.
- Don’t forget to add your value proposition: Rather than just mentioning your job title in the headline, think of what you have to offer. What value can you add to a prospective employer? Use your headline to describe how you transform customer experience. For example, instead of simply calling yourself ‘Sales Manager’, you could write ‘Sales Manager: Helping companies do business in the Middle East’. When you highlight your value and specialty, employers are more likely to hire you or even contact you in the first place.
- Showcase your accolades: If you have been written about, or have a noteworthy mention or appearance in a publication, feel free to include it in your headline. It will boost your credibility as a valuable resource. Moreover, highlighting your accolades will make your profile intriguing for recruiters and compel them to read through it.
- Be creative: An eye-catching headline is one that is creative and makes a solid statement. LinkedIn lets you use 120 characters to write about who you are in your headline. So be as succinct as possible. Throw in words that show where you are in your career and reflect what to want to accomplish for an employer in future. A word of caution though, don’t brag or compliment yourself. Skip adjectives such as ‘expert’, ‘winning’, ‘best’ and ‘top-performing’ to name a few. Using them may be seen as arrogance and will not get you more attention from recruiters. Instead, focus on showing your skills and personality. Summarize an impressive prior experience or a customer success story. That is what makes recruiters interested.
So go ahead and update your LinkedIn headline. Create your personal brand and give everyone a reason to visit your profile- an impactful headline will make all the difference.