Blogs can be the most effective marketing tools for getting traffic on your site, building your brand awareness, and boosting your SEO rankings. This is what’s known as ZMOT, the zero moment of truth.
There are several strategies you can use to increase traffic on your website:
- post regularly
- think about what to publish and ensure that it’s relevant and interesting
- pay attention to form
- like your old posts
- get help from traffic enhancing tools, like SEO plug-ins
- link to most of the available social media platforms like Instagram and YouTube
Your blog should be hosted on a different server than your website or e-commerce offerings because search engines identify which server it comes from. If you want to use the links that you create in a way that optimizes your SEO, set it up on a different server.
Blogs as effective marketing tools
For almost any industry, you’ll find many interest groups and website devoted to specific topics. Get familiar with these platforms, but be sure you connect in a fully transparent way. Community members do not appreciate when they recognize someone distributing commercial messages. Social communities and forums do not really work to increase your brand awareness or generate traffic or masses of new customer leads. However, as tools, they have a unique utility in your online PR strategy.
They will help to establish relationships to relevant consumer B-to-B groups your business is involved with. They get the attention of important online opinion leaders who are in most cases different from the offline decision makers and influencers. This could include association leaders, editors of trade magazines, or even celebrities. They may establish an alternative instrument of customer service and questionnaires. And even they can be helpful to acquire new potential staff. If you like to establish crowdsourcing, which is the overall term on the involvement of customers into the product development process, communities may be very helpful. People are interested in sharing their ideas and getting involved in the product evolution.
People appreciate this openness and if the company shows they are hearing and even responding to constructive feedback, the company will shine for it. But be careful with asking the crowd for public input. You may get blasted with negative feedback.